Waypoints
February 2007 | Issue No. 22
North American Safe Boating Campaign News

Working with the Media
Start Laying the Groundwork Now for a Fantastic National Safe Boating Week

newspaperWorking with the media can be an intimidating prospect. The fast-paced atmosphere, the fierce competition for coverage, and the thought of being put on the spot by a reporter’s questions can all lead to hesitancy when picking up the phone. But placing stories about the importance of wearing a life jacket and practicing safe boating is one of the most effective ways to make an impression in the average boater’s mind. Think about it, which are you more likely to act on: a thoroughly researched, unbiased article on a topic, or an advertisement utilizing a slogan or tagline to communicate a similar message?

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Available now on www.safeboatingcampaign.com:

• Ordering instructions for paid resources
• Boating Safety information and statistics
• Local campaign events by region
• Downloadable campaign graphics

• Sample press releases
• Boating Safety PSAs
• Activity Sheets for Kids
• Safe Boating Campaign Message Board

New Campaign Item Available!

2007 North American Safe Boating Campaign postcards are now available! This 4x6 postcard features a removable magnet, so that you have campaign dates and information at the ready as you plan your National Safe Boating Week events. If you would like additional quantities of this postcard to distribute within your organization, please contact Erika Clemons at campaign@safeboatingcouncil.org

 
Marketing Tips

1. The early bird gets the worm. In marketing, as in life, the advantage often goes to those who are first. See: Coke vs. Pepsi, FedEx vs. UPS, Kleenex vs. Scott Tissue. While boating season may seem far away, now is not too early to start spreading the message of boating safety!

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To Do List for Boating Safety Partners
  1. Create your timeline. As you plan your activities for National Safe Boating Week, set deadlines for yourself so that everything is completed in stages, so that you’re not rushed at the end.

  2. Identify potential partners. Know any small business owners in your area that might sponsor materials for you? Would your local marina be willing to distribute information or host an information table during NSBW? Start leafing through your Rolodex and local yellow pages to find others willing to make a difference on boating safety

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NSBC AdWant a quick way your organization can start helping to spread the “Wear It!” message today? Download our advertisement (pictured at left) and publish it in your next newsletter, post it on your website, or include it in an electronic communication to your membership. The choice is yours!

The North American Safe Boating Campaign is produced by the National Safe Boating Council in partnership with the National Association of State Boating Law Administrators in collaboration with the Canadian Safe Boating Council. The campaign is produced under a grant from the Sport Fish Restoration and Boating (Wallop-Breaux) Trust Fund administered by the U.S. Coast Guard.

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