Waypoints
January 2007 | Issue No. 21
North American Safe Boating Campaign News
nsbc

Counting Down to Safety!
The North American Safe Boating Campaign Offers Tools to Aid National Safe Boating Week Promotion Efforts Across the Nation

National Safe Boating Week (NSBW), this year scheduled from May 19 – 25, 2007, is the official kick-off for the North American Safe Boating Campaign (NASBC), an annual effort to increase life jacket wear and other safety precautions through education and promotion. For the past fifty years, NSBW has been a much-anticipated focal point for numerous boating safety advocates and partners, all planning their individual initiatives in their own communities. In the past, such activities have included pitching media stories; participating in community events, expositions, trade shows, and marina promotions; and distributing literature and information through direct mail or alternate channels.

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Available now on www.safeboatingcampaign.com:
• Ordering instructions for paid resources
• Boating Safety information and statistics
• Local campaign events by region
• Activity Sheets for Kids

• Downloadable campaign graphics
• Sample press releases
• Boating Safety PSAs
• Safe Boating Campaign Message Board

Get a Boost From A National Brand!

Have you considered “branding” your campaign with “Wear It!”? Read on for a ”few points to ponder” and a rationale as to why it makes good communications sense to integrate a nationally known brand into your community campaign!

When it comes to communications, a good rule of thumb is “less is more”. Often times, too many messages dispersed from multiple entities at the same time can result in communications clutter, leaving media and other public “promoters” unsure of where to focus and confused about which messages are most important.

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Marketing Tips

1. The Marketing Rule of Thumb – 7 times in 7 ways. While you are making your plans and developing your timelines, remember that the average consumer does not act on your message just because they see or hear it once. As a general rule, the consumer must be exposed to your message “7 times in 7 ways” in order for it to penetrate. What exactly does this mean? It means that the best promotions utilize frequency and creativity. Don’t rely on just one vehicle for your message. Think big!

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Breaking News: The North American Safe Boating Campaign Announces 2006 “Be A Survivor!” Essay Contest Winners

RudyRudy Boesch,
Survivor Season One Castaway


Stories Reflect Importance of Wearing a Life Jacket

Washington, DC – The National North American Safe Boating Campaign is pleased to announce the winners of its 2006 “Be a Survivor!” Essay contest. Initiated as part of 2006 National Safe Boating Week campaign, the contest was designed to engage boaters across the United States about the importance of wearing a life jacket on the water.

Chosen from among 50 entries submitted by boaters from all regions in the United States, the winning entries are:

1st Place Winner: Richard Vineyard, of Anacortes, Washington
2nd Place Winner: John Pine, of Orange Park, Florida
3rd Place Winner: Theo Braswell, of Jacksonville, Florida

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NSBC AdWant a quick way your organization can start helping to spread the “Wear It!” message today? Download our advertisement (pictured at left) and publish it in your next newsletter, post it on your website, or include it in an electronic communication to your membership. The choice is yours!

The North American Safe Boating Campaign is produced by the National Safe Boating Council in partnership with the National Association of State Boating Law Administrators in collaboration with the Canadian Safe Boating Council.  The campaign is produced under a grant from the Sport Fish Restoration and Boating (Wallop-Breaux) Trust Fund administered by the U.S. Coast Guard.

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