Waypoints
March 2007 | Issue No. 23
North American Safe Boating Campaign News

All About Pitching
The North American Safe Boating Campaign Offers a How-To Guide for the Most Intimidating Media Relations Task

baseballOf all of the tasks involved in executing successful media relations—distributing press releases, organizing press conferences, designing a news-worthy event—picking up the phone to make that pitch call is by far the most intimidating. Questions like, “What if I mix up my words?”, “What if the reporter blows me off?”, “What if I talk too fast?”, “What if I don’t talk fast enough?”, and the scariest one of all, “What if they’re not interested?” can all combine to give a normally confident, in-charge leader sweaty palms and nervous butterflies.

Click Here for Full Article...

Available now on www.safeboatingcampaign.com:

• Free resources are available now!
• Ordering instructions for paid resources
• Boating Safety information and statistics
• 2 x 2’ “Life Jacket Zone” signs
• Local campaign events by region

• Downloadable campaign graphics
• Sample press releases
• Boating Safety PSAs
• Activity Sheets for Kids
• Safe Boating Campaign Message Board

Part 1: The Wind-Up

In media pitching, as in baseball, the pitch is only as good as the planning and preparation that have occurred before the call is made—or the ball is thrown. Every pitcher takes a few moments on the mound to collect his thoughts and coordinate with his catcher before throwing the ball.

Click Here for Full Article...
 
Part 2: The Pitch

Although there are no timed innings in baseball, no fanatic would argue that timing is a key element of the game. And the pitcher is the one who controls the hands of the clock. He chooses when to throw a specific pitch, when to make a pickoff attempt, and how long to hold the ball before he pitches. 

Click Here for Full Article...

Part 3: The Follow-Through

A pitcher’s work is not over once the ball leaves his hand. In fact, some may argue that the follow-through is just as important as the pitch itself, as a poor technique can rob a good pitch of its accuracy and velocity.

The same holds for media pitchers. You’ve completed every requisite step: prepared your concept, compiled your list, developed your written and verbal pitches, gathered all of your supplemental materials, and have decided when to pick up that phone. Once you’ve dialed that number, though, you have a few more steps before you can count the strike and move on to the next batter.

Click Here for Full Article...

NSBC AdWant a quick way your organization can start helping to spread the “Wear It!” message today? Download our advertisement (pictured at left) and publish it in your next newsletter, post it on your website, or include it in an electronic communication to your membership. The choice is yours!

The North American Safe Boating Campaign is produced by the National Safe Boating Council in partnership with the National Association of State Boating Law Administrators in collaboration with the Canadian Safe Boating Council. The campaign is produced under a grant from the Sport Fish Restoration and Boating (Wallop-Breaux) Trust Fund administered by the U.S. Coast Guard.

TOP OF PAGE

PDF File DOWNLOAD WAYPOINTS AS AN ADOBE ACROBAT PDF DOCUMENT

<< BACK TO INDEX OF ARTICLES
<< BACK TO HOME PAGE

 
logos